Limited-Service Advertising Agencies
Some advertising agencies and a limited amount of service they offer. These agencies generally supply only one or two basic services. For example, while some agencies specialize in creative advertising will also provide strategic planning services, their main interest is to create publicity. Similarly, some of the "media-buying services" offer media planning services, but focus on media buying, placement and billing.
When an advertiser wants to use the limited-service advertising agencies, it must be taken into some advertising planning and coordination, Which are routinely carry out a full-service advertising agency. It is the advertiser who uses a service provider limited liability generally greater for the strategic planning function, to give strategic direction of a specialist in creative or media agencies to control and exploit the product of these specialized agencies, that Their activities are separate and must be coordinated.
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